Marketing Statistics For Real Estate in 2023
Looking to stay one step ahead in the real estate market? Knowing the current and expected market trends is key to creating successful strategies and achieving success. In this article, we reveal the latest real estate marketing stats that will help you stay ahead in 2023.
Real Estate Marketing Stats
- 30% Increase in Real Estate Search Volumes
- 69% of Real Estate Agents Use Video to Connect with Clients
- 40% of Real Estate Searches are for Homes within 5 Miles of Current Address
- 57% of Consumers Prefer using Online Property Listings
- 88% of Real Estate Agents Work with a Mobile Device
- 54% of Millennials Prefer Text Messages to Communicate with Real Estate Agents
- 70% of Home Buyers Use Social Media to Research Real Estate
- 33% of Home Buyers Use Virtual Reality to View Properties
- 97% of Home Buyers Use an Agent When Purchasing a Home
- 59% of Home Buyers Find Their Agent Through a Referral
- 87% of Home Buyers Rate Their Real Estate Agent Highly
- 51% of Home Buyers Are First Time Home Buyers
- 76% of Home Sellers Use Open Houses to Market Their Property
- 72% of Buyers are Considering Sustainable or Green Features in Their Next Home
- 76% of Home Buyers Are Likely to Recommend Their Real Estate Agent
- 90% of Millennials Search Online for Real Estate
- 57% of Home Buyers Prefer Agents Who Use Social Media
- 80% of Home Buyers Value Recommendations from Friends and Family
- 95% of Home Buyers Use Digital Resources During the Home Buying Process
- 80% of Home Buyers Would Use a Real Estate Agent Again
- 83% of Home Buyers Found Their Home Online
- 50% of Home Buyers Needed Information Their Real Estate Agent Provided that Wasn’t Available Online
These statistics show the importance of real estate investor marketing in 2023-2024 and beyond. If you need help getting motivated and distressed seller leads you should contact Investorra today!
More Facts About Real Estate Marketing Statistics
Some of the above stats highlight the importance of staying up-to-date with the latest trends and technology in the real estate industry. By understanding these statistics, real estate agents, realtors, mortgage brokers, and real estate investors can tailor their marketing strategies and use technology to serve their clients better and grow their businesses.
For example, 70% of home buyers use social media to research real estate highlights the importance of having a robust online presence, including a well-maintained website that is SEO optimized for local search and active social media accounts. Real estate agents can also use video to connect with clients, as 69% of real estate agents use video.
Additionally, 40% of real estate searches are for homes within 5 miles of the current address highlights the importance of having local knowledge and expertise. Real estate agents can also use text messages to communicate with clients, especially millennials, who prefer text messages over other forms of communication.
The use of virtual reality is also growing in popularity, with 33% of home buyers using virtual reality to view properties. This highlights the importance of staying ahead of the curve and investing in new technology that can give clients a unique and immersive experience.
The fact that 97% of home buyers use an agent when purchasing a home and that 80% of home buyers would use a real estate agent again highlights the value and trust clients place in real estate agents. Agents can also increase their chances of being recommended by clients by being knowledgeable about sustainable or green features in homes, as 72% of buyers consider these features in their next home.
Finally, 80% of home buyers value recommendations from friends and family, highlighting the importance of building solid relationships with clients and providing exceptional service. By understanding these statistics and trends, real estate agents, realtors, mortgage brokers, and real estate investors can better serve their clients and grow their businesses.
These statistics provide valuable insights into the marketing aspects of the real estate industry and the preferences of home buyers and sellers. By incorporating these insights into their business strategies, real estate agents, realtors, mortgage brokers, and real estate investors (REI) can lead in their market and provide the best possible service to their clients.
For example, real estate agents can leverage platforms like Google Ads, Facebook, Instagram and Twitter to connect with potential clients, distressed or motivated sellers and showcase their property listings. They can also use text messaging and video to communicate with clients, making it easier and more convenient for clients to reach them. Additionally, by staying up-to-date with the latest technology and trends in the real estate industry, real estate agents can offer unique and immersive experiences to clients, such as virtual reality tours of properties.
Ultimately, the goal is to provide a seamless and enjoyable experience for clients, from the search process to closing the deal. By understanding the preferences and behaviors of clients online as they use technology and identify trends… real estate agents, realtors, mortgage brokers, and real estate investors can grow their businesses and establish themselves as trusted experts in the industry.
- (Source: https://www.nar.realtor/research-and-statistics/research-reports/2020-home-buyer-and-seller-generational-trends)
- (Source: https://blog.hubspot.com/marketing/real-estate-agents-video-marketing)
- (Source: https://www.realtrends.com/articles/marketing-to-millennials-text-dont-call-and-go-all-in-online/)
- (Source: https://www.nar.realtor/)
- (Source: https://www.homes.com/
- (Source: https://www.zillow.com/