{"id":446,"date":"2023-06-08T20:24:10","date_gmt":"2023-06-08T20:24:10","guid":{"rendered":"https:\/\/www.investorra.com\/?p=446"},"modified":"2023-06-08T20:26:49","modified_gmt":"2023-06-08T20:26:49","slug":"real-estate-advertising-statistics","status":"publish","type":"post","link":"https:\/\/www.investorra.com\/real-estate-advertising-statistics\/","title":{"rendered":"Real Estate Advertising Statistics"},"content":{"rendered":"<h2>Real Estate Advertising Stats<\/h2>\n<ul>\n<li>70% of traffic from billions of long-tail search queries (3+ keywords)<\/li>\n<li>78% of real estate searches start with search engines; Google has 75% of search traffic<\/li>\n<li>13 billion real estate queries on Google<\/li>\n<li>Real estate PPC cost per click: $0.50 to $4.00<\/li>\n<li>Average cost per lead: $30-$50<\/li>\n<li>75.4% of homebuyers call after clicking on an ad<\/li>\n<li>61.7% of homebuyers convert over the phone after a Google organic search<\/li>\n<li>38% of conversions occur over the phone<\/li>\n<li>Referral conversion rate: 1.3%<\/li>\n<li>Email conversion rate: 1.4%<\/li>\n<li>Paid search conversion rate: 1.5%<\/li>\n<li>Organic search conversion rate: 3.2%<\/li>\n<li>Real estate average conversion rate: 4.7%; top performers: 12.0%<\/li>\n<li>Organic and paid search account for 57% of website visitors<\/li>\n<li>97% of homebuyers use the internet for house hunting<\/li>\n<li>76% of buyers utilize mobile\/tablet devices for home searches<\/li>\n<li>Millennials use mobile devices twice as much as the Silent Generation<\/li>\n<li>Top software tools: e-signature (83%), comparative market analysis (82%), electronic contracts\/forms (80%), multiple listing (79%)<\/li>\n<li>41% of firms find keeping up with technology challenging<\/li>\n<li>95% of REALTORS\u00ae use email daily, 57% use social media apps daily<\/li>\n<li>69% of members own a website, usually 5 years old<\/li>\n<li>Under 1% of homebuyers find new homes through print ads<\/li>\n<li>Average US Facebook user clicks 11 ads\/month<\/li>\n<li>72% of Realtors utilize Facebook for business<\/li>\n<li>55% of Realtors leverage LinkedIn for business<\/li>\n<li>45% of Realtors employ Instagram for business<\/li>\n<li>24% of Realtors promote their business on YouTube<\/li>\n<li>30%+ Realtors close at least one deal\/year due to social media<\/li>\n<li>Americans spend 90+ minutes daily on Facebook &amp; related platforms<\/li>\n<li>96% of Facebook visits occur on smartphones<\/li>\n<li>94% of Realtors primarily communicate with clients via text<\/li>\n<li>60% of agents value active social media presence highly<\/li>\n<li>35% of UK adults trust TV ads, 19% trust newspaper ads, 42% trust print ads, 29% trust search engine ads, 18% trust website ads<\/li>\n<li>33% of homebuyers discover purchased homes through agents<\/li>\n<li>13% of buyers acquire multi-generational homes<\/li>\n<li>75% of millennial sellers are first-time home sellers<\/li>\n<li>All age groups find real estate agents through referrals<\/li>\n<li>49% of homebuyers use yard signs for information<\/li>\n<li>Homebuyers take 10 weeks to buy, 2 weeks to find an agent<\/li>\n<li>44% of buyers rented before purchasing their current home<\/li>\n<li>Real estate to make up 22% of drone usage by 2020<\/li>\n<li>Listings with quality photos sell at\/above the list price 44% of the time<\/li>\n<\/ul>\n<h3>Real Estate Ads Facts and Statistics<\/h3>\n<p>These stats highlight the importance of organic and paid searches in the real estate industry. With 70% of traffic originating from long-tail search queries containing three or more keywords, real estate advertisers must optimize their websites and content for these specific phrases. As 78% of real estate searches begin with search engines, and Google accounts for 75% of that search traffic, it&#8217;s evident that focusing on Google search optimization and advertising should be a priority for real estate businesses.<\/p>\n<p>Investing in paid search can be a cost-effective way to generate leads. Google&#8217;s 13 billion real estate queries further emphasize the potential audience and reach that real estate advertisers can tap into. Considering the cost per click for real estate, PPC advertising ranges from $0.50 to $4.00, and the average cost per lead is between $30 and $50.<\/p>\n<p>The fact that 75.4% of homebuyers call after clicking on an ad and 61.7% of them convert over the phone following a Google organic search showcases the power of search engines in driving high-quality leads.<\/p>\n<p>38% of conversions occur over the phone, highlighting the importance of providing readily available contact information and focusing on phone call conversions in real estate advertising campaigns.<\/p>\n<p>Comparing the conversion rates of different marketing channels, referrals (1.3%), email (1.4%), and paid search (1.5%) lag behind organic search, which has a conversion rate of 3.2%. The average (CR) conversion rate for the real estate industry is 4.7%, while top-performing businesses achieve rates of 12.0%. This indicates that organic search should be a key real estate marketing strategy component. With organic and paid search accounting for 57% of website visitors, it&#8217;s evident that these channels are vital for driving traffic and generating leads in the real estate sector.<\/p>\n<h2>More Key Real Estate Advertising Facts<\/h2>\n<p>With an average conversion rate of 4.7% and top performers reaching 12.0%, it&#8217;s clear that online marketing strategies are essential to the success of real estate businesses. Organic and paid search accounts for 57% of website visitors, highlighting the importance of search engine optimization and advertising in attracting potential clients.<\/p>\n<p>As millennials use mobile devices twice as much as the Silent Generation, targeting this demographic through mobile platforms can be particularly fruitful. 97% of homebuyers use the internet for house hunting, and 76% rely on mobile and tablet devices for their searches. This demonstrates the need for real estate businesses to have mobile-responsive websites and digital marketing strategies optimized for these devices.<\/p>\n<p>The top software tools in the industry, such as e-signature (83%), comparative market analysis (82%), electronic contracts\/forms (80%), and multiple listing services (79%), indicate that embracing technology can streamline operations and enhance customer experiences. However, 41% of firms find keeping up with technology challenging, signifying a potential area for growth and improvement.<\/p>\n<p>Communication and social media play crucial roles in real estate advertising, with 95% of REALTORS\u00ae using email daily and 57% utilizing social media apps daily. The fact that 69% of members own a website, typically five years old, underscores the value of having a well-maintained and up-to-date online presence.<\/p>\n<p>Traditional print ads are becoming less effective, as under 1% of homebuyers find new homes through this medium. In contrast, the average US Facebook user clicks on 11 ads per month, making social media platforms like Facebook (used by 72% of Realtors), LinkedIn (55%), Instagram (45%), and YouTube (24%) increasingly essential channels for real estate advertising. Notably, over 30% of Realtors close at least one deal yearly due to their social media efforts.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Cited Sources:<\/p>\n<ol>\n<li>https:\/\/fitsmallbusiness.com\/real-estate-marketing-statistics\/<\/li>\n<li>https:\/\/www.ruleranalytics.com\/blog\/insight\/real-estate-marketing-statistics\/<\/li>\n<li>https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/real-estate-in-a-digital-age<\/li>\n<li>https:\/\/www.nar.realtor\/research-and-statistics\/quick-real-estate-statistics<\/li>\n<li>https:\/\/www.psprint.com\/resources\/10-real-estate-marketing-stats-that-will-help-you-earn-more-sales\/<\/li>\n<li>https:\/\/blog.gitnux.com\/real-estate-marketing-statistics\/<\/li>\n<li>https:\/\/www.inman.com\/2022\/12\/27\/23-real-estate-marketing-statistics-you-need-for-2023\/<\/li>\n<li>https:\/\/theclose.com\/real-estate-statistics\/<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Real Estate Advertising Stats 70% of traffic from billions of long-tail search queries (3+ keywords) 78% of real estate searches start with search engines; Google has 75% of search traffic 13 billion real estate queries on Google Real estate PPC cost per click: $0.50 to $4.00 Average cost per lead: $30-$50 75.4% of homebuyers call [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1,7,3,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 Real Estate Advertising Statistics: Agents and REI Investors Guide<\/title>\n<meta name=\"description\" content=\"Stay ahead of the curve in the real estate advertising industry with our comprehensive guide to the latest REI ads statistics. 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