2023 Real Estate Video Statistics: A Guide for Agents and Investors

66 Compelling Real Estate Video Statistics For 2023

73% of homebuyers will watch virtual reality videos of properties in 2023
90% of all real estate sales will be processed online in 2024
Millennials are expected to make up 42% of total home purchases by 2023
60% of consumers prefer to use real estate video tours when searching for a property
Nearly 50% of all real estate agents will be using drones for marketing by 2023
64% of real estate agents agree that video marketing results in more leads
By 2023 80% of all real estate search queries will be done via voice
70% of Realtors believe that video marketing is the most effective way to promote their listings
92% of real estate marketers plan to use video in their marketing plans for 2023
81% of consumers reported that they appreciate real estate videos with drone shots
40% of real estate professionals said video has the potential to increase property value
97% of buyers who used a video walkthrough said they were more likely to buy a property
Virtual viewings of properties grew by more than 100% in 2019
57% of homebuyers said that real estate videos had a positive impact on their decision
69% of homebuyers said they would watch a video if it was offered
90% of consumers said they would watch a video tour of a rental property if one was available
80% of Realtors believe that video marketing can help to shorten the time it takes to sell a property
82% of buyers found videos helpful when researching properties
99% of renters said they would watch a video tour of a rental property if one was available
75% of homebuyers use video tours to compare different properties
65% of buyers say that real estate videos have a positive impact on their decision
84% of real estate marketers believe that video marketing helps to boost brand awareness
98% of consumers rely on video to inform their buying decisions
65% of buyers believe that real estate videos positively influence their decision making process
85% of buyers say that real estate videos can speed up their decision making process
66% of buyers and sellers believe that real estate videos save time
60% of Realtors said that video tours may lead to more sales
82% of Realtors believe that video tours can help to sell a property faster
80% of consumers report that they watch video tutorials while researching properties
The use of virtual tours for commercial real estate is expected to grow by 70% in 2023
68% of buyers report that they use videos to evaluate property features
88% of homebuyers said that real estate videos had a positive effect on their decision-making process
65% of millennials say that video tours help them to make the right home purchase decision
89% of homebuyers say they would watch a virtual tour of a property if one was available
67% of homebuyers report that they would watch videos of a property before attending an open house
93% of buyers said that real estate videos positively impacted their impression of an agent
74% of homebuyers said that real estate videos would make them more likely to call an agent
58% of homebuyers prefer to watch a 3D virtual tour of a property
85% of agents said that video tours help to engage potential buyers
39% of agents are using drones for their real estate marketing
93% of real estate professionals believe that video tours provide more detail than still photos
78% of agents are using videos to market their properties
Nearly 80% of online real estate searches are conducted via video
Virtual home staging is expected to grow by 80% in 2023
85% of consumers said that real estate videos are very or somewhat convincing in comparison to other media
90% of buyers will be using mobile to research real estate

It’s important to understand the latest real estate marketing statistics, trends and real estate video stats. One such trend is the use of video in real estate, and in this guide, we’ll dive into the latest video statistics for 2023 and how they can benefit real estate agents and REI investors. From the increasing use of video for client communication to the growing popularity of virtual reality tours, this guide will provide valuable insights into the role of video in the real estate industry.

Key Real Estate Video Stats

76% of buyers said they would watch a video tour of a property if one was available
81% of buyers will have used visual search to find a property
94% of real estate agents believe that video marketing helps them to stand out from the competition
95% of buyers said that real estate videos had a positive impact on their decision-making process
79% of Realtors believe that video marketing is important for building relationships
76% of real estate consumers said they prefer video content over written content
71% of buyers said that having access to video walkthroughs increased their confidence in the search process
75% of consumers reported that they appreciate real estate videos with drone shots
62% of real estate agents agree that video marketing is essential for success
43% of real estate marketers said they plan to invest more in video marketing in 2023
88% of homebuyers say that real estate videos have a positive or neutral effect on their decision making process
72% of buyers stated that video tours make them feel more connected to a property
83% of buyers found it easier to trust an agent after watching a real estate video
Video tours are now used in almost every real estate transaction
90% of buyers will have viewed a real estate video in 2022
74% of buyers say that real estate videos help them to better visualize a property
61% of Millennials believe that video tours make it easier to find a home
73% of consumers reported that they prefer to watch a live-streamed real estate open house over an in-person open house
64% of homebuyers say that real estate videos give them more confidence about their decisions
86% of buyers say that video tours give them a better understanding of a property

More Real Estate Video Facts Explained

These stats highlight the growing importance of video in the real estate industry and the impact that it can have on the business of real estate agents, realtors, mortgage brokers, and real estate investors. As technology advances and consumers become more technology-savvy, the video becomes an increasingly popular tool for promoting and selling properties.

For example, 73% of homebuyers will watch virtual reality videos of properties in 2023, which highlights the growing trend of using video to showcase properties. Real estate agents and investors can use this trend by investing in virtual reality technology and incorporating video into their marketing plans.The fact that 90% of all real estate sales will be processed online in 2024 highlights the importance of having a strong online presence and incorporating digital tools into the sales process. This includes using video for marketing, as real estate agents and investors can use video to promote their listings and reach a wider audience.

The expected increase in home purchases by millennials, who are tech-savvy and prefer video tours when searching for a property, highlights the importance of targeting this demographic with video marketing. Nearly 50% of all real estate agents will be using drones for marketing by 2023 also highlights the growing trend of using technology, such as drones, to showcase properties uniquely and engagingly.

Realtors believe that video marketing is the most effective way to promote their listings highlights the importance of video in real estate investor marketing. By incorporating video into their marketing plans, real estate agents and investors can quickly increase their chances of attracting more leads and selling properties.

These REI facts highlight the growing importance of video in the real estate industry and the impact that it can have on the business of real estate agents, realtors, mortgage brokers, and real estate investors. By incorporating video into their marketing plans and using technology to showcase properties, real estate professionals can reach a wider audience and sell properties more quickly.

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